brand Redesign Objective
To reimagine the brand identity of Burrito Boyz to a more modern, aesthetically pleasing design that captures the vibrant essence of the brand.
Process
The process began by evaluating the existing Burrito Boyz identity to retain its bold personality while modernizing its look. Playful typography, simplified icons, and vibrant, ingredient-inspired colours were developed to create a cohesive, contemporary brand system.
The burrito-inspired “U” adds a clever touch of personality, while the dark and light background options ensure versatility. This modern refresh strengthens the brand’s identity as fun, fresh, and memorable.
Icons
nachos icon
burrito icon
pop bottle icon
quesadilla icon
chili lime icon
taekout box icon
Stationary
Merch
Food Truck Wrap & Menu Board
