Objective
To spread awareness of HSLM’s newly launched Pawdcast through a targeted marketing campaign delivered across social media, billboards, bus shelters, and web assets to connect audiences with the animals they support.
Process
A cohesive visual system was developed using a vibrant blue palette, playful animal photography, and witty copy to capture attention and communicate the podcast’s fun, heartfelt tone. Each deliverable, from large-format outdoor signage to digital social ads and web assets balances bold typography with the Pawdcast branding and streaming platform call-to-actions, ensuring the campaign feels visually consistent and impactful across every touchpoint.
Social Media
Mobile & Web Design
Mobile Prototype