brand Redesign Objective
To create a clothing brand suite that showcases a soft, feminine aesthetic for a retail brand. This brand appeals to mostly young women.
Process
The process began with defining the target audience and mood, focusing on young women drawn to a soft, feminine, and modern retail aesthetic. Visual research and mood-boarding informed a muted, warm colour palette and organic forms that feel calm and elevated. The logo and submark were developed to balance elegance and approachability, ensuring versatility across garments, packaging, and marketing. The submark is inspired by the lotus flower and a royal crown.
Logo
Stationary
