oBJECTIVE
To reimagine the brand identity of Toronto International
Film Festival that includes a logo redesign and passes to
their film event.
Film Festival that includes a logo redesign and passes to
their film event.
pROCESS
The redesign focused on elevating TIFF’s identity through a refined logo and event passes that feel cinematic and premium. Inspired by the magic of film and storytelling,
the system combines elegant typography, rich colour, and symbolic imagery to create a cohesive, immersive festival experience across all touchpoints.
the system combines elegant typography, rich colour, and symbolic imagery to create a cohesive, immersive festival experience across all touchpoints.
The redesign is both modern, with a touch of
nostalgia making it perfect for cinephiles that the
client is marketing to.
nostalgia making it perfect for cinephiles that the
client is marketing to.
